Justin Owings
Creator, Xoogler, ATL-ien. FullStory-teller in residence.
@justinno

The 7 Causes of Bad User Experiences

What bad web design drives frustrating user experiences? Go to school on the 7 primary drivers of bad UX—from performance to aggressive tactics, flash to pop-ups, aggressive marketing tactics, ugly site layout, distracting design, and more....

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Shopify Improves Their Help Center With Session Replay

Help centers are scary—users need answers that solve their product or service problems. Shopify improves the user experience on their knowledge base using a combination of session replay in FullStory and Optimizely A/B tests....

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Replay Reveals UX Issue, Inspires Solution for Tech Startup

Understanding the user experience is hard. Here's how Tray uses FullStory session replay to understand confusing UX and improve their product....

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The User Knows Best: How Desire Paths Lead to Better UX

Turn user frustration—Rage Clicks—into product innovation by identifying the user intent (the desire path) and satisfying the Job-to-Be-Done....

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From Zero to 12%—Conversions See Big Boost with Session Replay

How an agency uses insights from user session recordings—session replay—to drive web site conversion rate optimization recommendations....

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FullStory Helps Education Company Save Over 500 Hours of QA Work

Bug reproduction is time-consuming, and expensive. GenM is using FullStory session replay to reproduce bugs and fix them fast, saving time and money....

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Session Replay for Conversion Rate Optimization

A guide (webinar, presentation, and template) on how to research and analyze session recordings in FullStory for conversion rate optimization (CRO)....

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