Justin Owings

Thickening the plot at FullStory. Write. Create. Build from the bottom up.
@justin0wings

"SCARF:" Your One Word, Brain-Based Model for Motivation

What motivates your users and how do they respond to rewards and threats at a subconscious level? Here's a brain-based model for human motivation you can use to build better products....

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Performance Issues Got You Down? Turn On New Dev Tools in FullStory

Understand the performance of your site or app with FullStory's Dev Tools. Record page speed metrics and replay errors, bugs, and performance problems....

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The FullStory on Funnels

Finally a funnel tool for your web analytics needs that can generate path analysis on the fly based on events (URLs visited, buttons clicked, more), and user attributes in whatever linear or non-linear order you require....

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Why Won't They Click This Button? Conversion Audits for Busy Marketers

Learn how to increase your conversion rates through simple but effective site audits using FullStory session replay....

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"Favorite Tool for UX Research"—FullStory Review

His "Favorite tool for UX research and one of [his] favorite products, in general," vlogger Ran Segall gives a short six-minute video review of FullStory....

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The 7 Causes of Bad User Experiences

What bad web design drives frustrating user experiences? Go to school on the 7 primary drivers of bad UX—from performance to aggressive tactics, flash to pop-ups, aggressive marketing tactics, ugly site layout, distracting design, and more....

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