Justin Owings

Thickening the plot at FullStory. Write. Create. Build from the bottom up.
@justowings

Pave the Path to More Perfect Digital Experiences With Rage Clicks and Jobs to Be Done

Turn user frustration—Rage Clicks—into product innovation by identifying the user intent (the desire path) and satisfying the Job-to-Be-Done....

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Clay Christensen's Jobs-To-Be-Done Framework: How to Build Better Products

What is the Jobs-to-Be-Done Framework? What do milkshakes have to do with breakfast? Learn how Clayton Christensen's JTBD theory helps develop better products....

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Your Quantitative+Qualitative Digital Experience Flywheel

Here's how you can quantitatively analyze your qualitative digital experience data to unlock an entirely new workflow—a reinforcing process to drive digital product improvements....

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What Drives Rage Clicks? How Users Signal Struggle, Frustration Online

Rage Clicks happen when users repeatedly click or tap your site/app because they're confused, frustrated, or struggling. Learn common Rage Click examples here....

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Is Your Digital Experience Ready for a Record-Breaking Shopping Season?

The 2019 holiday shopping season is expected to hit new records—total retail sales over one trillion and record mobile shopping orders, too. Is your e-comm team ready?...

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FullStory Now SOC 2 Type II Certified

You've seen that strange combination of capital letters, numbers, and Roman numerals before: "SOC 2 Type II." What does it mean? And why does it matter?...

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