What's the difference between Jane Austen and Danielle Steel? It's not what you think—and the answer has everything to do with building better products....
The purpose of analysis is to distill complexity into actionable insights. Only, what happens when "insights" take the form of graphs and metrics that signal insight while being devoid of meaning or use?...
How the Air Force inadvertently caused pilots to crash by doing the obvious — designing a cockpit based on average pilot dimensions. Extended to the web....
What motivates your users and how do they respond to rewards and threats at a subconscious level? Here's a brain-based model for human motivation you can use to build better products....
Understand the performance of your site or app with FullStory's Dev Tools. Record page speed metrics and replay errors, bugs, and performance problems....
Finally a funnel tool for your web analytics needs that can generate path analysis on the fly based on events (URLs visited, buttons clicked, more), and user attributes in whatever linear or non-linear order you require....
