Justin Owings

Thickening the plot at FullStory. Write. Create. Build from the bottom up.
@justin0wings

What Jane Austen and Leo Tolstoy Can Teach Us About Product Development

What's the difference between Jane Austen and Danielle Steel? It's not what you think—and the answer has everything to do with building better products....

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Presenting the Amazing Analytics Theater

The purpose of analysis is to distill complexity into actionable insights. Only, what happens when "insights" take the form of graphs and metrics that signal insight while being devoid of meaning or use?...

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One-Size-Fits-All Doesn’t Fit Analytics

How the Air Force inadvertently caused pilots to crash by doing the obvious — designing a cockpit based on average pilot dimensions. Extended to the web....

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"SCARF:" Your One Word, Brain-Based Model for Motivation

What motivates your users and how do they respond to rewards and threats at a subconscious level? Here's a brain-based model for human motivation you can use to build better products....

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Performance Issues Got You Down? Turn On New Dev Tools in FullStory

Understand the performance of your site or app with FullStory's Dev Tools. Record page speed metrics and replay errors, bugs, and performance problems....

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The FullStory on Funnels

Finally a funnel tool for your web analytics needs that can generate path analysis on the fly based on events (URLs visited, buttons clicked, more), and user attributes in whatever linear or non-linear order you require....

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