Justin Owings
Creator, Xoogler, ATL-ien. FullStory-teller in residence.
@justinno

The FullStory on Funnels

Finally a funnel tool for your web analytics needs that can generate path analysis on the fly based on events (URLs visited, buttons clicked, more), and user attributes in whatever linear or non-linear order you require....

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Why Won't They Click This Button? Conversion Audits for Busy Marketers

Learn how to increase your conversion rates through simple but effective site audits using FullStory session replay....

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"Favorite Tool for UX Research"—FullStory Review

His "Favorite tool for UX research and one of [his] favorite products, in general," vlogger Ran Segall gives a short six-minute video review of FullStory....

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The 7 Causes of Bad User Experiences

What bad web design drives frustrating user experiences? Go to school on the 7 primary drivers of bad UX—from performance to aggressive tactics, flash to pop-ups, aggressive marketing tactics, ugly site layout, distracting design, and more....

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Shopify Improves Their Help Center With Session Replay

Help centers are scary—users need answers that solve their product or service problems. Shopify improves the user experience on their knowledge base using a combination of session replay in FullStory and Optimizely A/B tests....

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Replay Reveals UX Issue, Inspires Solution for Tech Startup

Understanding the user experience is hard. Here's how Tray uses FullStory session replay to understand confusing UX and improve their product....

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