Turn user frustration—Rage Clicks—into product innovation by identifying the user intent (the desire path) and satisfying the Job-to-Be-Done....
What is the Jobs-to-Be-Done Framework? What do milkshakes have to do with breakfast? Learn how Clayton Christensen's JTBD theory helps develop better products....
Here's how you can quantitatively analyze your qualitative digital experience data to unlock an entirely new workflow—a reinforcing process to drive digital product improvements....
Rage Clicks happen when users repeatedly click or tap your site/app because they're confused, frustrated, or struggling. Learn common Rage Click examples here....
The 2019 holiday shopping season is expected to hit new records—total retail sales over one trillion and record mobile shopping orders, too. Is your e-comm team ready?...
You've seen that strange combination of capital letters, numbers, and Roman numerals before: "SOC 2 Type II." What does it mean? And why does it matter?...
