Justin Owings

Thickening the plot at FullStory. Write. Create. Build from the bottom up.
@justowings

FullStory Now SOC 2 Type II Certified

You've seen that strange combination of capital letters, numbers, and Roman numerals before: "SOC 2 Type II." What does it mean? And why does it matter?...

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Cars, Trust, and the Net

When was the last time you really thought about trust? Trust is one of those concepts you just get ... only when you look closer, it can be hard to express what it means. In our Internet age, as we rely on devices using ever newer and more complex technology, getting trust right is critical....

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How Grow Used FullStory to Drive an 8X Increase in Onboarding Conversion

Startup Grow optimized their onboarding experience, increasing conversions 8X from 10 to 80%, with the help of insights from FullStory. Here's their story....

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The Map Is Not the Territory for Digital Product Experiences

What do maps have to do with digital product analytics? With growing products and complex metrics to monitor, it's easy to lose sight of the territory—if you're not paying attention....

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What Jane Austen and Leo Tolstoy Can Teach Us About Product Development

What's the difference between Jane Austen and Danielle Steel? It's not what you think—and the answer has everything to do with building better products....

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Presenting the Amazing Analytics Theater

The purpose of analysis is to distill complexity into actionable insights. Only, what happens when "insights" take the form of graphs and metrics that signal insight while being devoid of meaning or use?...

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