Natasha Wahid

Detroit-born, Vancouver-based. A writer-marketer, obsessed with helping companies connect with their customers through impactful content and communication.
@natwahid

5 ways to adjust your experimentation strategy in response to the COVID-19 crisis

We team up with leading experimentation consultancy, Conversion.com, to explore 5 ways you should adjust your experimentation strategy for this new normal....

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Building your ideal digital experience tech stack: Lessons from Jumbo Interactive's product lead

Follow these 3 steps to lay a technology foundation for digital experience success, starting with Segment and FullStory....

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Cyber Monday, everyday? 5 tips for retailers in a new world

In the new normal, retailers should view everyday as if it could be Cyber Monday. As if shopper behavior could change drastically, abruptly and without warning. The name of the game in this new reality is flexibility, adaptability, and—of course—customer-centricity....

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Thomas makes moves mid-crisis to connect critical industrial suppliers to buyers using FullStory + Optimizely

How this marketplace for industrial buyers and suppliers adjusted their digital experience quickly to meet needs during the COVID crisis....

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8 Actions You Can Take Now to Prepare Your Business for the Next Normal

The actions your organization takes now will define how you fare post-crisis. Here are eight you should consider....

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Pivoting in Crisis: How to Deliver Value to Your Customers Right Now and Drive Long-Term Loyalty

How can brands pivot quickly to meet changing customer needs? Here's a simple step-by-step process with actionable tips....

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