FullStory is great for finding customers who do things. But up until now, it’s been kind of abysmal for finding customers who don’t do things. Customers who, in fact, have never done things, like click on particular buttons or visit new feature pages.
Not to gleefully trash-talk our own platform or anything, but nevers are only a single example in a list of search feature requests about as long as my arm. You guys have a lot of terrific ideas about how to make FullStory better, and trust us, we’re listening!
So if you would please have a look in your FullStory dashboard, you’ll find 3 enhancements to search, based on your most popular requests. That’s right, you get a search! And you get a search! And you get a search!
In addition to searching for users who have taken a certain action, you can now search for users who have never taken that action on your site — on any of our Event Scope searches.
This gives you a great method of looking at the aggregate of customers who don’t perform the expected actions on your site. For example, you can search for all customers who began signing up for your service (as evidenced by visiting the sign-up page) but never finished, a search you can perform by using the new “Has never” operator on the “Submit” button, as shown in the search below:
“Is not in the last.”
Our time-based searches “First seen” and “Last seen” were useful for finding new customers or folks who had stopped logging in, respectively. But “Last seen” needed a little oomph to make it useful for finding those customers who really need some extra love — namely those who haven’t been seen in the app for over a certain period of time.
Let’s say you want to do a little in-depth research on recently registered customers who stopped using the app shortly after joining <sad trombone>. Previously, you could do that by setting a custom date range, but that doesn’t continuously update as time progresses — you’re forever stuck with the static group of customers that satisfies those two dates.
Now, with the combination of “First seen > is in the last” and “Last seen > is not in the last,” you can have a continuously updating segment of customers who registered in the past 30 days but stopped using your site 7 or more days ago. Now go build that segment and give ’em some love.
“Param starts with.”
The ability to search on URL parameters has long been an important feature in FullStory, but the “has query param” feature only accepted whole parameters, until recently. The new “param starts with” operator allows searches that include all parameters that begin with a certain string, allowing you to get a broader look at your referrals.
This is particularly useful if you use the ubiquitous Google AdWords. When you use Auto Tagging, AdWords appends your URLs with a query parameter beginning in
gclid= and ending in a seemingly random string of letters and numbers.
Previously, you could enter in each individual AdWords parameter as a whole, such as “gclid=123xyz,” but if you wanted a segment that contained all customers who had been referred by any AdWords link, you had to put in each query individually — and that required a ton of searches.
The new “param starts with” operator solves this problem by allowing the partial input of a parameter. In the case of AdWords Auto Tags, you can simply enter
…and you get a search! And you get a search!
These may seem like little tweaks for now, but as you get to know and love them, you’ll find them invaluable. At least, you should — you’re the ones who requested them, after all!
Was one of these features your idea? Have you tried any of the new searches? We’d love to hear your stories via email or @fullstory on Twitter.