Data processing is the series of operations performed on data to transform, analyze, and organize it into a useful format for further use.
Explore the fundamentals of data enrichment, including its benefits, examples, and types, to enhance its application in business intelligence.
Data segmentation organizes big data into targeted groups. This guide explains its benefits and implementation for improved marketing and insights.
Customer experience analytics is the process of studying and understanding how customers interact with a business at different stages.
If you’re evaluating privacy in your stack of digital experience tools, follow these five steps to see if you’re employing current best practices.
How many sessions do you really need to watch? Whether you've recorded 100s of sessions—or millions—this will focus your efforts and save you time.
Qualitative and quantitative data differ on what they emphasize—qualitative focuses on meaning, and quantitative emphasizes statistical analysis.
Understand the importance of democratized data and how it helps disparate teams align, prioritize, and improve the digital experience.
Four ways finserv and insurance companies are using the DXI to go beyond traditional analytics and build better experiences.
Learn how Vio.com makes data-driven UX decisions and sparks product ideas with Digital Experience Intelligence.