Latest Posts

Catch up on all the latest reads at FullStory’s Foreward blog.

Building your ideal digital experience tech stack: Lessons from Jumbo Interactive's product lead

Follow these 3 steps to lay a technology foundation for digital experience success, starting with Segment and FullStory....

Natasha Wahid on

What are Web Heatmaps, Really? (And the 4 Major Problems of Heat Mapping Tools)

Heatmaps visualize aggregate user behaviors (clicks, mouse movements) on a website/app using color. Learn how heat map tools work—and how they don't....

Jaime Yap on

New to Page Insights: Visualize visitor engagement with Scroll Maps

See how far users scroll and get stakeholders on the same page when it comes to prioritizing content and features within a given page design....

Subu Samarajiva on

Cyber Monday, everyday? 5 tips for retailers in a new world

In the new normal, retailers should view everyday as if it could be Cyber Monday. As if shopper behavior could change drastically, abruptly and without warning. The name of the game in this new reality is flexibility, adaptability, and—of course—customer-centricity....

Natasha Wahid on

An open letter to our community

FullStory stands in solidarity with the Black community. Black lives matter. Period. End of story....

Scott Voigt on

Automate Customer-Centricity with FullStory + Tray.io

Today we’re excited to announce our partnership with leading general automation platform, Tray.io....

Amy Ellis on

3 ways to get closer to your customers with the new FullStory + Survicate integration

We’re excited to announce a native, code-free (and free of charge) integration with the versatile customer feedback tool, Survicate....

Amy Ellis on