Latest Posts

Catch up on all the latest reads at FullStory’s Foreward blog.

How Whitespace Helps You Drown Out Visual Noise

What is whitespace, and how does it help clarify your message and draw users into your site? Learn how a little negative space yields a whole lot of positives....

Daniel Falko on

The 7 Causes of Bad User Experiences

What bad web design drives frustrating user experiences? Go to school on the 7 primary drivers of bad UX—from performance to aggressive tactics, flash to pop-ups, aggressive marketing tactics, ugly site layout, distracting design, and more....

Justin Owings on

Does What Makes Us Tick Also Make Us Tap?

Human beings have many wonderful qualities, but often, predicability is not one of them. How do you design websites and apps for complex individuals who tend to go off script and interact with products in unforeseen ways?...

Daniel Falko on

Get Email Notifications on Your FullStory Segments

Get notified on a daily or weekly about all the segments you care about in FullStory. Receive summary stats on your key customer segments, team highlights, and more right in your inbox....

Adam Rice on

Shopify Improves Their Help Center With Session Replay

Help centers are scary—users need answers that solve their product or service problems. Shopify improves the user experience on their knowledge base using a combination of session replay in FullStory and Optimizely A/B tests....

Justin Owings on

5 Customer Experience Optimizations for the Best Holiday Season Ever

For anyone operating an e-commerce retail store, the winter holidays are both beautiful and terrifying. It’s the biggest time of year for sales,...

Caitlin Brett on

Replay Reveals UX Issue, Inspires Solution for Tech Startup

Understanding the user experience is hard. Here's how Tray uses FullStory session replay to understand confusing UX and improve their product....

Justin Owings on