Hot on the heels of our public launch we’re excited to introduce a more powerful way to find interesting sessions and insights in FullStory, all thanks to Search. After-all, why capture all the things unless you can search all the things? With the newly-enhanced Search you can explore your data like never before.

Here’s a simple example to get you started: Let’s say you’re looking for insights into the shopping patterns from international customers accessing your site from their mobile device:

Here’s another one we use all the time: Imagine you want to understand what’s driving people to click the “Subscribe Now!” button on your site. Wouldn’t it also be great to experience every page they visit prior to subscribing, the words they read, and so forth? Okay, so let’s assume that Subscribe button is wrapped in a CSS class aptly named .subscribeBtn. With FullStory Search, you can quickly find and visually learn from every customer who’s ever clicked the Subscribe button. FullStory makes it easy — here’s how:

Actionable analytics with every search.

It’s not always the sessions that you want to see. You want at-a-glance aggregate numbers based on your search. In FullStory’s top navigation, you’ll see just that with every search. Let these instant aggregate percentages inform your next move.

Instant search that goes with you.

With so many search interfaces, you build up an advanced query and only after you press the Search button will you know if your question actually returns an answer. In FullStory, instant search feedback greatly encourages exploration of your data. Another profound effect this approach carries is that it can often unlock answers to questions that wouldn’t have occurred to you. We think you’ll also find useful the way your search query now stays active as you drill into a user and then back out to the main list. Search goes with you.

Lastly, Autocomplete.

Yet another massive benefit of capturing the entire structure of your site, and all customer activity (versus only pre-defined events) is that things like autocomplete are data-driven. That is, autocomplete is based on actual behavior and customer metadata — not just a pre-canned set of possibilities.


Our vision for Search in FullStory is expansive — and yet, today’s examples merely scratch the surface. And we can’t wait to show you what’s ahead.