If you haven’t heard the news, FullStory just closed a $32 million, Series C funding round, bringing our total funding to around $57 million. The round was led by New York-based Stripes, a new investor to the group, with additional new investor Dell Technologies Capital joining alongside existing investors GV (formerly Google Ventures), Kleiner Perkins, and Salesforce Ventures.

Since launching in 2014, FullStory has grown to be trusted by thousands of customers globally, helping product, developer, marketing, and support teams (among others) in SaaS and eCommerce companies large and small. Our goal has always been to help our customers help their customers through revealing the hits and misses, problems and opportunities in the digital experience.

FullStory aims to tell you when, where, and why you are losing CX-related revenue and operationalizes concern for the digital customer experience across organizations in a secure, scalable, and privacy-compliant way. The resulting insights are actionable, intuitive, real-time, and easy-to-access for organizations big and small.

This Series C funding marks a major milestone in our journey—though we’re already racing toward that next marker. We’ve got big plans to use these funds to further evolve our digital experience platform into an engine for digital intelligence. Seriously, gang, there are some cool things in the works. We want to make FullStory the critical place where product managers, developers, marketers and support professionals—anyone with a stake in the online experience of a site or app—go to find the answers they need to important questions that are presently unanswerable.

While we are already thinking ahead to the future we want to build, given this big moment, we have a chance to take a step back and reflect on how far we’ve come.

Looking Back

Over the last two years, our platform has grown tremendously. FullStory now indexes trillions of events for thousands of customers, making it easier than ever to find, analyze, and understand their digital experiences through on-the-fly, behavior-based funnel analytics, auto-detected frustration signals, daily active user trends and metrics, heat maps, Dev Tools, and more.

Through integrations with FullStory, our customers can unlock even more value from their existing software stack. For example, with our recent launch of “Custom Events,” which improves our integration with Segment and Tealium, critical digital experience moments that customers have already instrumented can be seamlessly searched and analyzed directly in FullStory.

Apart from the product, the FullStory ecosystem of partners is growing, too. We launched our Solutions Partner Program just two months ago, creating exciting new opportunities for digital agencies and consulting firms to use FullStory to help their clients deliver world-class digital experiences. The program has over 60 partners globally and is adding more teams every week as service oriented organizations realize the competitive advantage that FullStory unlocks.

How have we accomplished so much in so little time? Through tremendous, consistent effort, robust operational processes, a product with incredible power and scale, and a growing and wonderful team of people. Speaking of people, since we completed our last funding round in May 2017, we’ve grown from around 45 to 175 FullStorians, adding more every week.

Not surprisingly, we outgrew our current office space many months ago. We eagerly anticipate the opening of our new headquarters off Peachtree Street in the next two weeks. FullStory “HQ4” will make it possible for our company to add over 100 more friendly faces over the next year.

Even with all this growth, the future is what excites us the most.  We still have so much to do.

Back to the Future!

According to Gartner, “Customer experience (CX) is emerging from organizational silos and is becoming a cross-organizational, board-level focus. Respondents to the 2018 Gartner Survey prioritized customer analytics as the No.1 investment to improve the customer experience.”

Organizations prioritize customer experiences because they know: success will only come through meeting—and exceeding—the exceptionally high expectations of customers.

Everyone benefits from a more perfect online experience.

Which is where FullStory comes in. At FullStory we believe everyone benefits from a more perfect online experience. That’s why we’re evolving our digital experience platform to give organizations the customer insights they need in a way that is fast, reliable, and secure—all while breaking down organizational silos so that everyone works off the same source of truth.

Now Let's Get Back to Work

Finally, as we celebrate this milestone in our company’s history and ready ourselves for the future, we want to say thanks to our customers who have made FullStory their trusted digital experience platform. We’re excited to have new investors on our journey with us as this gives us more fuel to grow and develop our product while our everyday continues to be all about you.

If you’re interested in helping us build this future, yes, “We’re hiring!”


Here’s our official press release regarding this announcement.