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The Map Is Not the Territory for Digital Product Experiences

What do maps have to do with digital product analytics? With growing products and complex metrics to monitor, it's easy to lose sight of the territory—if you're not paying attention....

Justin Owings on

Presenting the Amazing Analytics Theater

The purpose of analysis is to distill complexity into actionable insights. Only, what happens when "insights" take the form of graphs and metrics that signal insight while being devoid of meaning or use?...

Justin Owings on

Do User Metrics Make You Heartless?

It's hard not to love a chart that goes up and to the right, yet our love of aggregated metrics can blind us to the individual users who comprise them. The most actionable analytics pay attention to human scale—empathy for the individual....

Bruce Johnson on
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