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Presenting the Amazing Analytics Theater

The purpose of analysis is to distill complexity into actionable insights. Only, what happens when "insights" take the form of graphs and metrics that signal insight while being devoid of meaning or use?...

Justin Owings on

Do User Metrics Make You Heartless?

It's hard not to love a chart that goes up and to the right, yet our love of aggregated metrics can blind us to the individual users who comprise them. The most actionable analytics pay attention to human scale—empathy for the individual....

Bruce Johnson on

The Hidden Costs of Choosing the Wrong Analytics Tool

Don't be fooled—Free web analytics tools don't exist. Price, implementation, performance impact, data quality, more are all hidden costs you can't ignore....

Justin Owings on
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