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Marrying the Quantitative and Qualitative Equals Analytics Bliss

Quantitative analytics help identify the biggest opportunities and problems, but fall short on actionable insights—where Qualitative research thrives....

Justin Owings on

Analytics Theater vs. Actionable Insights

The purpose of analysis is to distill complexity into actionable insights only "insights" too often take the form of graphs and metrics that signal insight while being devoid of meaning or use. That's when analytics become theater....

Justin Owings on

The Hidden Costs of Choosing the Wrong Analytics Tool

Don't be fooled—Free web analytics tools don't exist. Price, implementation, performance impact, data quality, more are all hidden costs you can't ignore....

Justin Owings on