category • 48 POSTS

Analytics

Analytics are a natural extension of FullStory as we record everything users do and present that data qualitatively through session replay and quantitatively through aggregated metrics and visualizations.

What are Web Heatmaps, Really? (And the 4 Major Problems of Heat Mapping Tools)

Heatmaps visualize aggregate user behaviors (clicks, mouse movements) on a website/app using color. Learn how heat map tools work—and how they don't....

Jaime Yap on

Your Quantitative+Qualitative Digital Experience Flywheel

Here's how you can quantitatively analyze your qualitative digital experience data to unlock an entirely new workflow—a reinforcing process to drive digital product improvements....

Justin Owings on

TrueCar Boosts Engagement and Increases Conversions With FullStory

Learn how TrueCar extracts qualitative and quantitative insights from FullStory to drive digital experience improvements and boost key KPIs....

Natasha Wahid on

See the Light in Your Data: Introducing Conversions by FullStory

Introducing Conversions by FullStory: Meet the new way to turn digital experience data into digital intelligence. Fix customer struggle with the highest-impact product improvements....

Agata Bugaj on

How Many Sessions Do I Actually Need to Watch?

You've got FullStory, but how many sessions do you really need to watch? Whether you've recorded 1000s of sessions—or millions—this method will focus your efforts and save you time....

Colby Stilwell on

How We Develop Product Metrics and KPIs | FullStory Live

Learn about "North Star Metrics," the best tools to gather and understand product metrics, and how to better serve customers with data analysis on this episode of FullStory Live....

analytics