category • 33 POSTS

Analytics

Analytics are core to FullStory as we record everything users do and present that data qualitatively through session replay and quantitatively through aggregated metrics and visualizations.

Want Thumb Feedback?

Feedback may be a gift, but it can be hard to get. What if users had a way to offer a quick, effective signal of frustration—or engagement?...

Nishanth Shanmugham on

Session Replay for Conversion Rate Optimization

A guide (webinar, presentation, and template) on how to research and analyze session recordings in FullStory for conversion rate optimization (CRO)....

Justin Owings on

Quantitative Data vs. Qualitative Research—Better Together

Quantitative analytics help identify the biggest opportunities and problems, but fall short on actionable insights—where Qualitative research thrives....

Justin Owings on

Analytics Theater vs. Actionable Insights

The purpose of analysis is to distill complexity into actionable insights only "insights" too often take the form of graphs and metrics that signal insight while being devoid of meaning or use. That's when analytics become theater....

Justin Owings on

The High Cost of Web Analytics

Don't be fooled—Free web analytics tools don't exist. Price, implementation, performance impact, data quality, more are all hidden costs you can't ignore....

Justin Owings on

List Your Top Rage Clicks and Dead Clicks

The power of FullStory session replay is that you can see through the eyes of your users and understand what they experienced on your...

Justin Owings on

Insights on the Top Users for your Web Site or App

At FullStory we capture all the user interactions on your website or web app and intelligently mine that data for insights. Our objective is...

Justin Owings on