category • 30 POSTS

Analytics

Analytics are core to FullStory as we record everything users do and present that data qualitatively through session replay and quantitatively through aggregated metrics and visualizations.

Analytics Theater vs. Actionable Insights

The purpose of analysis is to distill complexity into actionable insights only "insights" too often take the form of graphs and metrics that signal insight while being devoid of meaning or use. That's when analytics become theater....

Justin Owings on

The High Cost of Web Analytics

Insights are expensive even if the tool is "free." Talk of web analytics tools can conjure up thoughts of visits, bounce rates,...

Justin Owings on

List Your Top Rage Clicks and Dead Clicks

The power of FullStory session replay is that you can see through the eyes of your users and understand what they experienced on your...

Justin Owings on

Insights on the Top Users for your Web Site or App

At FullStory we capture all the user interactions on your website or web app and intelligently mine that data for insights. Our objective is...

Justin Owings on

Average User Session Stats by Segment

If you’ve ever wanted aggregate, trended “health” metrics for a given segment of your users, then look no further than the just-released Segment...

Justin Owings on

TravelPerk Improves NPS, Customer Support, and UX with Session Replay

An in-app screenshot from the TravelPerk app, a free web app that allows you to book and manage your business travel.Today’s FullStory...

Justin Owings on

6 Custom Segments for SaaS-y FullStorians

Recently, I was catching up with some friends who work at a SaaS startup. We were watching their FullStory sessions together and someone super...

Melanie Crissey on