category • 48 POSTS

Analytics

Analytics are a natural extension of FullStory as we record everything users do and present that data qualitatively through session replay and quantitatively through aggregated metrics and visualizations.

TrueCar Boosts Engagement and Increases Conversions With FullStory

Learn how TrueCar extracts qualitative and quantitative insights from FullStory to drive digital experience improvements and boost key KPIs....

Natasha Wahid on

See the Light in Your Data: Introducing Conversions by FullStory

Introducing Conversions by FullStory: Meet the new way to turn digital experience data into digital intelligence. Fix customer struggle with the highest-impact product improvements....

Agata Bugaj on

How Many Sessions Do I Actually Need to Watch?

You've got FullStory, but how many sessions do you really need to watch? Whether you've recorded 1000s of sessions—or millions—this method will focus your efforts and save you time....

Colby Stilwell on

How We Develop Product Metrics and KPIs | FullStory Live

Learn about "North Star Metrics," the best tools to gather and understand product metrics, and how to better serve customers with data analysis on this episode of FullStory Live....

The Map Is Not the Territory for Digital Product Experiences

What do maps have to do with digital product analytics? With growing products and complex metrics to monitor, it's easy to lose sight of the territory—if you're not paying attention....

Justin Owings on

Presenting the Amazing Analytics Theater

The purpose of analysis is to distill complexity into actionable insights. Only, what happens when "insights" take the form of graphs and metrics that signal insight while being devoid of meaning or use?...

Justin Owings on
analytics