category • 45 POSTS

Analytics

Analytics are a natural extension of FullStory as we record everything users do and present that data qualitatively through session replay and quantitatively through aggregated metrics and visualizations.

How We Develop Product Metrics and KPIs | FullStory Live

Learn about "North Star Metrics," the best tools to gather and understand product metrics, and how to better serve customers with data analysis on this episode of FullStory Live....

The Map Is Not the Territory for Digital Product Experiences

What do maps have to do with digital product analytics? With growing products and complex metrics to monitor, it's easy to lose sight of the territory—if you're not paying attention....

Justin Owings on

Presenting the Amazing Analytics Theater

The purpose of analysis is to distill complexity into actionable insights. Only, what happens when "insights" take the form of graphs and metrics that signal insight while being devoid of meaning or use?...

Justin Owings on

Could Empathy Be the Secret to Happier Customers and Higher Profits?

Empathy is more than a feel-good word for connecting with others—it's the key to building digital products and experiences customers love....

Scott Voigt on

One-Size-Fits-All Doesn’t Fit Analytics

How the Air Force inadvertently caused pilots to crash by doing the obvious — designing a cockpit based on average pilot dimensions. Extended to the web....

Justin Owings on

Your Custom Events + FullStory's DX Data = Lightning-Fast Answers ⚡️

Find your events from Segment or Tealium—or instrument your own Custom Events—directly in FullStory. Search, analyze, and understand the digital experience like never before....

Subu Samarajiva on
analytics