category • 29 POSTS

FullStory Culture

FullStory has it's own blend of startup culture. Here you'll find thought leadership on customer experience, SaaS, analytics, management, strategy, and more.

Marketing and the Jobs to Be Done Framework

Clayton Christensen’s Jobs to Be Done framework reorients how we think about products and services. He moves us away from marketing whizbang features —“Hey, look what we can do!...

Justin Owings on

Using Slack to Interview Job Candidates

At FullStory, we use Slack for just about everything — including conducting job interviews. It wasn’t something we thought we would do when we...

Jaclyn Spanger on

Pricing, Packaging, and Continuity at FullStory

I half-jokingly paraphrase our mission as “all we want is for FullStory to help make all software perfect for all humans, okay?” How does...

Bruce Johnson on

Why We Suffer Silly Titles — Confessions of a FullStory Hugger

A little over two years ago, I was sitting across the table from my future CEO and COO. Over coffee we discussed our various...

Jaclyn Spanger on

What are Desire Paths? Decentralized, Natural Design

Sometimes you know just where you want to go. You may even see the suggested way to get there — a paved, marked path. Yet...

Justin Owings on

Clayton Christensen's Jobs to be Done Framework and Product Development

How Clayton Christensen’s theory — that people have jobs they need done and (basically) hire products to do those jobs — drives product development by solving for customer needs, wants, and problems....

Justin Owings on

See Beyond the Average

Have you heard the story of how the United States Air Force originally botched the cockpit in their planes? In 1950 the U.S....

Justin Owings on