category • 29 POSTS

FullStory Culture

FullStory has it's own blend of startup culture. Here you'll find thought leadership on customer experience, SaaS, analytics, management, strategy, and more.

Marketing with the Jobs to Be Done Framework

Clay Christensen's work on Jobs-to-Be-Done theory can drive your marketing strategy by helping you align your product messaging with your customer's needs....

Justin Owings on

Using Slack to Interview Job Candidates

You can use Slack for more than internal communications. Use Slack to screen job applicants quickly with less bias and even interview candidates....

Jaclyn Spanger on

Pricing, Packaging, and Continuity at FullStory

I half-jokingly paraphrase our mission as “all we want is for FullStory to help make all software perfect for all humans, okay?” How does...

Bruce Johnson on

Why We Suffer Silly Titles — Confessions of a FullStory Hugger

A little over two years ago, I was sitting across the table from my future CEO and COO. Over coffee we discussed our various...

Jaclyn Spanger on

What are Desire Paths? Decentralized, Natural Design

Desire paths—desire lines, cow paths, etc.—are more than shortcuts from A→B. They're opportunities created by users to improve products, design, and UX....

Justin Owings on

Clayton Christensen's Jobs-to-Be-Done Framework Builds Better Products

What is the Jobs-to-Be-Done Framework? What do milkshakes have to do with breakfast? Learn how Clayton Christensen's JTBD theory helps develop better products....

Justin Owings on

See Beyond the Average

Have you heard the story of how the United States Air Force originally botched the cockpit in their planes? In 1950 the U.S....

Justin Owings on