category • 29 POSTS

FullStory Culture

FullStory has it's own blend of startup culture. Here you'll find thought leadership on customer experience, SaaS, analytics, management, strategy, and more.

Marketing with the Jobs to Be Done Framework

Clay Christensen's work on Jobs-to-Be-Done theory can drive your marketing strategy by helping you align your product messaging with your customer's needs....

Justin Owings on

Using Slack to Interview Job Candidates

You can use Slack for more than internal communications. Use Slack to screen job applicants quickly with less bias and even interview candidates....

Jaclyn Spangler on

Pricing, Packaging, and Continuity at FullStory

I half-jokingly paraphrase our mission as “all we want is for FullStory to help make all software perfect for all humans, okay?” How does...

Bruce Johnson on

Why We Suffer Silly Titles — Confessions of a FullStory Hugger

At FullStory, we've embraced a unique approach to customer advocacy, putting it at the heart of all we do. Our frontline "Huggers" troubleshoot with empathy and help translate our customers' needs into a more intuitive and delightful product....

Jaclyn Spangler on

Follow Your Customers' Desire Paths and Pave the Way to Better UX

Desire paths—desire lines, cow paths, etc.—are more than shortcuts from A→B. They're opportunities created by users to improve products, design, and UX....

Justin Owings on

Build Better Products with the Jobs-To-Be-Done Framework

What is the Jobs-to-Be-Done Framework? What do milkshakes have to do with breakfast? Learn how Clayton Christensen's JTBD theory helps develop better products....

Justin Owings on

One-Size-Fits-All Doesn’t Fit Analytics

Have you heard the story of how the United States Air Force originally botched the cockpit in their planes? In 1950 the U.S....

Justin Owings on