category • 3 POSTS


Why We Suffer Silly Titles — Confessions of a FullStory Hugger

A little over two years ago, I was sitting across the table from my future CEO and COO. Over coffee we discussed our various theories of customer relationships,...

Jaclyn Spangler on

What are Desire Paths? Decentralized, Natural Design

Desire paths—desire lines, cow paths, etc.—are more than shortcuts from A→B. They're opportunities created by users to improve products, design, and UX....

Justin Owings on

Do User Metrics Make You Heartless?

It's hard not to love a chart that goes up and to the right, yet our love of aggregated metrics can blind us to the individual users who comprise them. The most actionable analytics pay attention to human scale—empathy for the individual....

Bruce Johnson on