category • 4 POSTS

FC

Why We Suffer Silly Titles — Confessions of a FullStory Hugger

At FullStory, we've embraced a unique approach to customer advocacy, putting it at the heart of all we do. Our frontline "Huggers" troubleshoot with empathy and help translate our customers' needs into a more intuitive and delightful product....

Jaclyn Spangler on

Clay Christensen's Jobs-To-Be-Done Framework: How to Build Better Products

What is the Jobs-to-Be-Done Framework? What do milkshakes have to do with breakfast? Learn how Clayton Christensen's JTBD theory helps develop better products....

Justin Owings on

The Best Products Will Win

The Internet has changed the game for businesses and how they compete and win customers. At the center of this change is building a better customer experience....

Bruce Johnson on

Do User Metrics Make You Heartless?

It's hard not to love a chart that goes up and to the right, yet our love of aggregated metrics can blind us to the individual users who comprise them. The most actionable analytics pay attention to human scale—empathy for the individual....

Bruce Johnson on