category • 16 POSTS

Marketing

What's happening with your A/B Test? How can you increase conversions off your landing page? How many customers make it through funnel? Marketing is better with FullStory.

GenM Saves 500+ Hours of QA Work Using FullStory

Bug reproduction is time-consuming, and expensive. GenM is using FullStory session replay to reproduce bugs and fix them fast, saving time and money....

Justin Owings on

Session Replay for Conversion Rate Optimization

A guide (webinar, presentation, and template) on how to research and analyze session recordings in FullStory for conversion rate optimization (CRO)....

Justin Owings on

6 Custom Segments for SaaS-y FullStorians

Recently, I was catching up with some friends who work at a SaaS startup. We were watching their FullStory sessions together and someone super...

Melanie Crissey on

Appcues’ Ty Magnin Talks About Customer Experience and Marketing

The Marketer’s Guide to Customer Experience explores how customer perceptions about brands inform marketing strategies — if you haven’t taken a spin through...

Justin Owings on

What is Session Replay Useful For?

Session replay (a.k.a. session recordings or playback) can speed bug fixes, give support superpowers, boost conversion rates, help understand UX, and more....

Justin Owings on

Marketing with the Jobs to Be Done Framework

Clay Christensen's work on Jobs-to-Be-Done theory can drive your marketing strategy by helping you align your product messaging with your customer's needs....

Justin Owings on

How InVision’s Marketing Experts Think About Customer Experience

An Interview with Danny Greer and Joseph Todaro. In our recently released Marketer’s Guide to Customer Experience we share industry-leading perspectives on how...

Justin Owings on