category • 22 POSTS

Marketing

Replay sessions to understand and optimize your conversion rates (CRO). Get nuanced insights about your A/B tests? Build journey maps and funnels you can see with session replay for marketing.

Ready, set, go: How to holiday-proof your digital experience strategy

With online shopping expected to hit an all-time high this holiday season, a great digital experience is key to ecomm success. Use this guide to ensure your digital strategy is ready for the holiday season....

Madison Eubanks on

Automate Customer-Centricity with FullStory + Tray.io

Today we’re excited to announce our partnership with leading general automation platform, Tray.io....

Amy Ellis on

How Sales and Marketing Sort the Wheat From the Chaff to Harvest Ideas

Who says sales and marketing departments can't get along? Learn how FullStory's Sales and Marketing teams used the Top 10 process to foster collaboration and unity....

Hanna Woodburn on

Use Dev Tools to See the Impact of Performance on Conversions

Analyze the impact of performance on your conversion funnels by examining the impact of page speed....

Hanna Woodburn on

The FullStory on Funnels

Finally a funnel tool for your web analytics needs that can generate path analysis on the fly based on events (URLs visited, buttons clicked, more), and user attributes in whatever linear or non-linear order you require....

Justin Owings on

Announcing FullStory’s Optimizely Integration

Optimizely integrates with FullStory, making it easy to run A/B tests and improve conversions by comparing variations in session replay....

Jordan Woods on
marketing