category • 17 POSTS

Marketing

Replay sessions to understand and optimize your conversion rates (CRO). Get nuanced insights about your A/B tests? Build journey maps and funnels you can see with session replay for marketing.

Announcing FullStory’s Optimizely Integration

Optimizely integrates with FullStory, making it easy to run A/B tests and improve conversions by comparing variations in session replay....

Jordan Woods on

FullStory Helps Education Company Save Over 500 Hours of QA Work

Bug reproduction is time-consuming, and expensive. GenM is using FullStory session replay to reproduce bugs and fix them fast, saving time and money....

Justin Owings on

Session Replay for Conversion Rate Optimization

A guide (webinar, presentation, and template) on how to research and analyze session recordings in FullStory for conversion rate optimization (CRO)....

Justin Owings on

6 Custom Segments for SaaS-y FullStorians

Recently, I was catching up with some friends who work at a SaaS startup. We were watching their FullStory sessions together and someone super...

Melanie Crissey on

Appcues’ Ty Magnin Talks About Customer Experience and Marketing

The Marketer’s Guide to Customer Experience explores how customer perceptions about brands inform marketing strategies — if you haven’t taken a spin through...

Justin Owings on

What is Session Replay Useful For?

Session replay (a.k.a. session recordings or playback) can speed bug fixes, give support superpowers, boost conversion rates, help understand UX, and more....

Justin Owings on

Marketing with the Jobs to Be Done Framework

Clay Christensen's work on Jobs-to-Be-Done theory can drive your marketing strategy by helping you align your product messaging with your customer's needs....

Justin Owings on