category • 20 POSTS

Marketing

Replay sessions to understand and optimize your conversion rates (CRO). Get nuanced insights about your A/B tests? Build journey maps and funnels you can see with session replay for marketing.

How Sales and Marketing Sort the Wheat From the Chaff to Harvest Ideas

Who says sales and marketing departments can't get along? Learn how FullStory's Sales and Marketing teams used the Top 10 process to foster collaboration and unity....

Hanna Woodburn on

Use Dev Tools to See the Impact of Performance on Conversions

Analyze the impact of performance on your conversion funnels by examining the impact of page speed....

Hanna Woodburn on

The FullStory on Funnels

Finally a funnel tool for your web analytics needs that can generate path analysis on the fly based on events (URLs visited, buttons clicked, more), and user attributes in whatever linear or non-linear order you require....

Justin Owings on

Announcing FullStory’s Optimizely Integration

Optimizely integrates with FullStory, making it easy to run A/B tests and improve conversions by comparing variations in session replay....

Jordan Woods on

FullStory Helps Education Company Save Over 500 Hours of QA Work

Bug reproduction is time-consuming, and expensive. GenM is using FullStory session replay to reproduce bugs and fix them fast, saving time and money....

Justin Owings on

Session Replay for Conversion Rate Optimization

A guide (webinar, presentation, and template) on how to research and analyze session recordings in FullStory for conversion rate optimization (CRO)....

Justin Owings on