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Our latest use-case comes from Farmstead, a same-day, farm-to-fridge grocery delivery service currently live in the Bay Area. Farmstead, which operates as a subscription service, found that if shoppers would...
Insights are expensive even if the tool is "free." Talk of web analytics tools can conjure up thoughts of visits, bounce rates,...
Clayton Christensen’s Jobs to Be Done framework reorients how we think about products and services. He moves us away from marketing whizbang features...
At FullStory, we use Slack for just about everything — including conducting job interviews. It wasn’t something we thought we would do when we...
A little over two years ago, I was sitting across the table from my future CEO and COO. Over coffee we discussed our various...
The impact of digital word-of-mouth and what it means for managing customer experience. Customer experience (CX) is continuing its growth globally as a critical...
Sometimes you know just where you want to go. You may even see the suggested way to get there — a paved, marked path. Yet...
