Heatmaps visualize aggregate user behaviors (clicks, mouse movements) on a website/app using color. Learn how heat map tools work—and how they don't....
What is the Jobs-to-Be-Done Framework? What do milkshakes have to do with breakfast? Learn how Clayton Christensen's JTBD theory helps develop better products....
Rage Clicks happen when users repeatedly click or tap your site/app because they're confused, frustrated, or struggling. Learn common Rage Click examples here....
What do maps have to do with digital product analytics? With growing products and complex metrics to monitor, it's easy to lose sight of the territory—if you're not paying attention....
The Internet has changed the game for businesses and how they compete and win customers. At the center of this change is building a better customer experience....
How the Air Force inadvertently caused pilots to crash by doing the obvious — designing a cockpit based on average pilot dimensions. Extended to the web....
