What do maps have to do with digital product analytics? With growing products and complex metrics to monitor, it's easy to lose sight of the territory—if you're not paying attention....
The Internet has changed the game for businesses and how they compete and win customers. At the center of this change is building a better customer experience....
How the Air Force inadvertently caused pilots to crash by doing the obvious — designing a cockpit based on average pilot dimensions. Extended to the web....
It's hard not to love a chart that goes up and to the right, yet our love of aggregated metrics can blind us to the individual users who comprise them. The most actionable analytics pay attention to human scale—empathy for the individual....
We take some of the common causes of bad user experiences online and imagine what they'd look like in real life: in your local grocery store....
What are code reviews, and why are they such an important part of FullStory's culture? Learn how this tradition, firmly entrenched at Google, benefits employees and customers alike....
