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Find below our most popular posts on Foreward—the FullStory Blog.

What are Web Heatmaps, Really? (And the 4 Major Problems of Heat Mapping Tools)

Heatmaps visualize aggregate user behaviors (clicks, mouse movements) on a website/app using color. Learn how heat map tools work—and how they don't....

Jaime Yap on

Clay Christensen's Jobs-To-Be-Done Framework: How to Build Better Products

What is the Jobs-to-Be-Done Framework? What do milkshakes have to do with breakfast? Learn how Clayton Christensen's JTBD theory helps develop better products....

Justin Owings on

What Drives Rage Clicks? How Users Signal Struggle, Frustration Online

Rage Clicks happen when users repeatedly click or tap your site/app because they're confused, frustrated, or struggling. Learn common Rage Click examples here....

Justin Owings on

The Map Is Not the Territory for Digital Product Experiences

What do maps have to do with digital product analytics? With growing products and complex metrics to monitor, it's easy to lose sight of the territory—if you're not paying attention....

Justin Owings on

The Best Products Will Win

The Internet has changed the game for businesses and how they compete and win customers. At the center of this change is building a better customer experience....

Bruce Johnson on

One-Size-Fits-All Doesn’t Fit Analytics

How the Air Force inadvertently caused pilots to crash by doing the obvious — designing a cockpit based on average pilot dimensions. Extended to the web....

Justin Owings on
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