category • 20 POSTS

Popular

Find below our most popular posts on Foreward—the FullStory Blog.

Session Replay for Conversion Rate Optimization

A guide (webinar, presentation, and template) on how to research and analyze session recordings in FullStory for conversion rate optimization (CRO)....

Justin Owings on

Analytics Theater vs. Actionable Insights

The purpose of analysis is to distill complexity into actionable insights only "insights" too often take the form of graphs and metrics that signal insight while being devoid of meaning or use. That's when analytics become theater....

Justin Owings on

What Drives Rage Clicks? How Users Signal Struggle, Frustration Online

Rage Clicks happen when users repeatedly click or tap your site/app because they're confused, frustrated, or struggling. Learn common Rage Click examples here....

Justin Owings on

The Hidden Costs of Choosing the Wrong Analytics Tool

Don't be fooled—Free web analytics tools don't exist. Price, implementation, performance impact, data quality, more are all hidden costs you can't ignore....

Justin Owings on

Marketing with the Jobs to Be Done Framework

Clay Christensen's work on Jobs-to-Be-Done theory can drive your marketing strategy by helping you align your product messaging with your customer's needs....

Justin Owings on

Using Slack to Interview Job Candidates

You can use Slack for more than internal communications. Use Slack to screen job applicants quickly with less bias and even interview candidates....

Jaclyn Spangler on

Why We Suffer Silly Titles — Confessions of a FullStory Hugger

At FullStory, we've embraced a unique approach to customer advocacy, putting it at the heart of all we do. Our frontline "Huggers" troubleshoot with empathy and help translate our customers' needs into a more intuitive and delightful product....

Jaclyn Spangler on