category • 44 POSTS

Product Management

Product management works when teams share a common goal and work from reliable, relevant, and shared data. FullStory is a cross-company platform that affords teams access to a single source of truth.

5 ways to adjust your experimentation strategy in response to the COVID-19 crisis

We team up with leading experimentation consultancy, Conversion.com, to explore 5 ways you should adjust your experimentation strategy for this new normal....

Natasha Wahid on

Building your ideal digital experience tech stack: Lessons from Jumbo Interactive's product lead

Follow these 3 steps to lay a technology foundation for digital experience success, starting with Segment and FullStory....

Natasha Wahid on

Pave the Path to More Perfect Digital Experiences With Rage Clicks and Jobs to Be Done

Turn user frustration—Rage Clicks—into product innovation by identifying the user intent (the desire path) and satisfying the Job-to-Be-Done....

Justin Owings on

Clay Christensen's Jobs-To-Be-Done Framework: How to Build Better Products

What is the Jobs-to-Be-Done Framework? What do milkshakes have to do with breakfast? Learn how Clayton Christensen's JTBD theory helps develop better products....

Justin Owings on

Now You Can Star Your Segments in FullStory

Organize and access your most important cohorts of user sessions easily in FullStory with Starred Segments....

Tommy Noonan on

3 Ways to Boost Conversion Rates in Complex Funnels

Improving the digital customer experience at key micro-conversion moments can lead to increased revenue, better retention, and improved customer loyalty....

Melanie Crissey on
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