category • 10 POSTS

Research

Research is expensive to run, easy to do wrong, and time-consuming to complete. FullStory makes every user experience on your web site or app a source of raw user behavior, discoverable through search.

57 Stats to Build a Business Case for Better Digital Experience

Better digital experience often requires organizational change. How do you get buy-in for the changes you need to enact? Start by linking DX to business impact....

Natasha Wahid on

Your Quantitative+Qualitative Digital Experience Flywheel

Here's how you can quantitatively analyze your qualitative digital experience data to unlock an entirely new workflow—a reinforcing process to drive digital product improvements....

Justin Owings on

How Many Sessions Do I Actually Need to Watch?

You've got FullStory, but how many sessions do you really need to watch? Whether you've recorded 1000s of sessions—or millions—this method will focus your efforts and save you time....

Colby Stilwell on

What Jane Austen and Leo Tolstoy Can Teach Us About Product Development

What's the difference between Jane Austen and Danielle Steel? It's not what you think—and the answer has everything to do with building better products....

Justin Owings on

Wherefore Art Thou, Usability Testing?

Usability testing is as necessary to understand the User Experience as it is difficult to pull off successfully. User testers for hire lack the intrinsic motivations of real, actual users. What if there was a better way?...

Daniel Falko on

Shopify Improves Their Help Center With Session Replay

Help centers are scary—users need answers that solve their product or service problems. Shopify improves the user experience on their knowledge base using a combination of session replay in FullStory and Optimizely A/B tests....

Justin Owings on
research