category • 4 POSTS


As businesses have shifted online, so have critical enterprise services, making Software-as-a-Service (SaaS) a booming industry, of which we are a part. Read our SaaS focused blog content here.

How our product team uses FullStory on FullStory to remove friction and optimize the user login flow

We explore how we used FullStory to discover (and fix!) issues in our user login flow, to create a more seamless first touchpoint for our users....

Madison Eubanks on

Product-Led Growth 2019: Report Benchmarks Challenges and Opportunities For SaaS Companies

A new report benchmarks the challenges and opportunities SaaS companies face as they pursue product-led growth....

Natasha Wahid on

6 Custom Segments for SaaS-y FullStorians

Recently, I was catching up with some friends who work at a SaaS startup. We were watching their FullStory sessions together and someone super...

Melanie Crissey on

5 Tips for Improving User Onboarding with Session Replay

Onboarding. The first thing potential customers see, and the most important part of your product. Don’t believe us? We’ve got evidence. AppCues...

Amy Ellis on