category • 40 POSTS

Session Replay

Replay the customer experience online by recording sessions—down to the click, swipe, scroll or tap. Understand your analytics through the eyes of users.

Why Won't They Click This Button? Conversion Audits for Busy Marketers

Learn how to increase your conversion rates through simple but effective site audits using FullStory session replay....

Justin Owings on

Get Clarity on Marketing Attribution (Without Harming User Experience)

Marketing attribution is hard: first-click, last-click, indirect referrals, offline-to-online, and word-of-mouth all contribute but how do you connect the dots?...

Max Kretchmer on

Wherefore Art Thou, Usability Testing?

Usability testing is as necessary to understand the User Experience as it is difficult to pull off successfully. User testers for hire lack the intrinsic motivations of real, actual users. What if there was a better way?...

Daniel Falko on

Record and Playback vs. Session Replay—What's the Difference?

Record and Playback tools and Session Replay tools sound similar but they differ greatly. Understand their debugging and QA uses plus the benefits and trade-offs....

Melanie Crissey on

Flex Your Empathy Muscles to Build Better Products

To build a better site or app, you first must listen to and understand your customers' concerns. Learn three ways that product developers can use empathy to build better products and user experiences....

Daniel Falko on

Shopify Improves Their Help Center With Session Replay

Help centers are scary—users need answers that solve their product or service problems. Shopify improves the user experience on their knowledge base using a combination of session replay in FullStory and Optimizely A/B tests....

Justin Owings on