Foreward

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Updates

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Now You Can Star Your Segments in FullStory

Organize and access your most important cohorts of user sessions easily in FullStory with Starred Segments....

Tommy Noonan on

Improve Your Digital Experience With Qualtrics and FullStory

FullStory’s partnership with Qualtrics will make it easy for companies to seamlessly combine qualitative customer feedback with robust, digital experience data....

Amy Ellis on

FullStory Now SOC 2 Type II Certified

You've seen that strange combination of capital letters, numbers, and Roman numerals before: "SOC 2 Type II." What does it mean? And why does it matter?...

Justin Owings on

Tips and Tricks

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3 Ways to Boost Conversion Rates in Complex Funnels

Improving the digital customer experience at key micro-conversion moments can lead to increased revenue, better retention, and improved customer loyalty....

Melanie Crissey on

Treat UX Issues Like the Bugs They Are

Whether you run a SaaS app or manage a critical part of an eCommerce site, you can follow these 6 steps to solve UX bugs....

Melanie Crissey on

How Many Sessions Do I Actually Need to Watch?

You've got FullStory, but how many sessions do you really need to watch? Whether you've recorded 1000s of sessions—or millions—this method will focus your efforts and save you time....

Colby Stilwell on

FullStory Culture

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How We Simulate the Customer Support Queue to Hire Huggers in Support

You want to hire the best in customer support but need a way to test their mettle where it counts: in the queue. We built a simulation to do just that!...

Kailee Urban on

Empathy, Clarity, Bionics: The FullStory Watchwords

Empathy, Clarity, and Bionics—we call on these watchwords to shape our culture at FullStory and guide how we work. We believe these concepts form the right basis for interacting with customers and each other....

Bruce Johnson on

3 Steps To Build Bionics at Your Company

What's bionics at FullStory? It's deploying technology and efficient workflows to amplify the power of your workforce, leading to happier employees. Here's how you start....

Jaclyn Spangler on

Analytics

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The Map Is Not the Territory for Digital Product Experiences

What do maps have to do with digital product analytics? With growing products and complex metrics to monitor, it's easy to lose sight of the territory—if you're not paying attention....

Justin Owings on

Presenting the Amazing Analytics Theater

The purpose of analysis is to distill complexity into actionable insights. Only, what happens when "insights" take the form of graphs and metrics that signal insight while being devoid of meaning or use?...

Justin Owings on

Do User Metrics Make You Heartless?

It's hard not to love a chart that goes up and to the right, yet our love of aggregated metrics can blind us to the individual users who comprise them. The most actionable analytics pay attention to human scale—empathy for the individual....

Bruce Johnson on

Customer Experience

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Mobile Experience Design for the People

Your ability to connect with customers today and tomorrow is intertwined with your ability to provide an ideal mobile customer experience. Here's why....

Natasha Wahid on

TrueCar Boosts Engagement and Increases Conversions With FullStory

Learn how TrueCar extracts qualitative and quantitative insights from FullStory to drive digital experience improvements and boost key KPIs....

Natasha Wahid on

Why We Built a Game to Frustrate You

FullStory is built to help you eliminate frustrating digital experiences. What are those moments of frustration actually like? To answer that question we built a game....

Jordan Woods on

Latest Posts

see all

Now You Can Star Your Segments in FullStory

Organize and access your most important cohorts of user sessions easily in FullStory with Starred Segments....

Tommy Noonan on

3 Ways to Boost Conversion Rates in Complex Funnels

Improving the digital customer experience at key micro-conversion moments can lead to increased revenue, better retention, and improved customer loyalty....

Melanie Crissey on

Improve Your Digital Experience With Qualtrics and FullStory

FullStory’s partnership with Qualtrics will make it easy for companies to seamlessly combine qualitative customer feedback with robust, digital experience data....

Amy Ellis on

Mobile Experience Design for the People

Your ability to connect with customers today and tomorrow is intertwined with your ability to provide an ideal mobile customer experience. Here's why....

Natasha Wahid on

FullStory Spotlight: Four Women Techstars Leading Our Product

We are grateful to have many brilliant women on our team. In this post we spotlight four of our women techstars—these are their stories....

Chelsea Cohen on

What Drives Rage Clicks? How Users Signal Struggle, Frustration Online

Rage Clicks happen when users repeatedly click or tap your site/app because they're confused, frustrated, or struggling. Learn common Rage Click examples here....

Justin Owings on