Foreward

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Updates

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Introducing Webhooks in FullStory: Go From DX Data to Action in Real Time

With FullStory's webhooks, you can turn digital experience insights into timely notifications to take action—saving your business from lost sales and unhappy customers....

Hanna Woodburn on

Now You Can Star Your Segments in FullStory

Organize and access your most important cohorts of user sessions easily in FullStory with Starred Segments....

Tommy Noonan on

Improve Your Digital Experience With Qualtrics and FullStory

FullStory’s partnership with Qualtrics will make it easy for companies to seamlessly combine qualitative customer feedback with robust, digital experience data....

Amy Ellis on

Tips and Tricks

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3 Ways to Boost Conversion Rates in Complex Funnels

Improving the digital customer experience at key micro-conversion moments can lead to increased revenue, better retention, and improved customer loyalty....

Melanie Crissey on

Treat UX Issues Like the Bugs They Are

Whether you run a SaaS app or manage a critical part of an eCommerce site, you can follow these 6 steps to solve UX bugs....

Melanie Crissey on

How Many Sessions Do I Actually Need to Watch?

You've got FullStory, but how many sessions do you really need to watch? Whether you've recorded 1000s of sessions—or millions—this method will focus your efforts and save you time....

Colby Stilwell on

FullStory Culture

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How We Simulate the Queue to Hire Right for Customer Support

You want to hire the best in customer support but need a way to test their mettle where it counts: in the queue. We built a simulation to do just that!...

Kailee Urban on

Empathy, Clarity, Bionics: The FullStory Watchwords

Empathy, Clarity, and Bionics—we call on these watchwords to shape our culture at FullStory and guide how we work. We believe these concepts form the right basis for interacting with customers and each other....

Bruce Johnson on

3 Steps To Build Bionics at Your Company

What's bionics at FullStory? It's deploying technology and efficient workflows to amplify the power of your workforce, leading to happier employees. Here's how you start....

Jaclyn Spangler on

Analytics

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The Map Is Not the Territory for Digital Product Experiences

What do maps have to do with digital product analytics? With growing products and complex metrics to monitor, it's easy to lose sight of the territory—if you're not paying attention....

Justin Owings on

Presenting the Amazing Analytics Theater

The purpose of analysis is to distill complexity into actionable insights. Only, what happens when "insights" take the form of graphs and metrics that signal insight while being devoid of meaning or use?...

Justin Owings on

Do User Metrics Make You Heartless?

It's hard not to love a chart that goes up and to the right, yet our love of aggregated metrics can blind us to the individual users who comprise them. The most actionable analytics pay attention to human scale—empathy for the individual....

Bruce Johnson on

Customer Experience

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3 ways to get closer to your customers with the new FullStory + Survicate integration

We’re excited to announce a native, code-free (and free of charge) integration with the versatile customer feedback tool, Survicate....

Amy Ellis on

8 Actions You Can Take Now to Prepare Your Business for the Next Normal

The actions your organization takes now will define how you fare post-crisis. Here are eight you should consider....

Natasha Wahid on

Pivoting in Crisis: How to Deliver Value to Your Customers Right Now and Drive Long-Term Loyalty

How can brands pivot quickly to meet changing customer needs? Here's a simple step-by-step process with actionable tips....

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Latest Posts

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Building your ideal digital experience tech stack: Lessons from Jumbo Interactive's product lead

Follow these 3 steps to lay a technology foundation for digital experience success, starting with Segment and FullStory....

Natasha Wahid on

What are Web Heatmaps, Really? (And the 4 Major Problems of Heat Mapping Tools)

Heatmaps visualize aggregate user behaviors (clicks, mouse movements) on a website/app using color. Learn how heat map tools work—and how they don't....

Jaime Yap on

New to Page Insights: Visualize visitor engagement with Scroll Maps

See how far users scroll and get stakeholders on the same page when it comes to prioritizing content and features within a given page design....

Subu Samarajiva on

Cyber Monday, everyday? 5 tips for retailers in a new world

In the new normal, retailers should view everyday as if it could be Cyber Monday. As if shopper behavior could change drastically, abruptly and without warning. The name of the game in this new reality is flexibility, adaptability, and—of course—customer-centricity....

Natasha Wahid on

An open letter to our community

FullStory stands in solidarity with the Black community. Black lives matter. Period. End of story....

Scott Voigt on

Automate Customer-Centricity with FullStory + Tray.io

Today we’re excited to announce our partnership with leading general automation platform, Tray.io....

Amy Ellis on