Foreward

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Updates

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The CCPA and FullStory

CCPA is coming in 2020. That's why we created a resource to help you understand how the CCPA impacts your business and your use of FullStory....

Colby Stilwell on

Fix Friction Faster with FullStory & Pendo

Pendo and FullStory finally work together to help you fix friction in your product as fast as possible. Learn how this integration works—it's available now!...

Amy Ellis on

See the Light in Your Data: Introducing Conversions by FullStory

Introducing Conversions by FullStory: Meet the new way to turn digital experience data into digital intelligence. Fix customer struggle with the highest-impact product improvements....

Agata Bugaj on

Tips and Tricks

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Treat UX Issues Like the Bugs They Are

Whether you run a SaaS app or manage a critical part of an eCommerce site, you can follow these 6 steps to solve UX bugs....

Melanie Crissey on

How Many Sessions Do I Actually Need to Watch?

You've got FullStory, but how many sessions do you really need to watch? Whether you've recorded 1000s of sessions—or millions—this method will focus your efforts and save you time....

Colby Stilwell on

How to Turn NPS Surveys Into Digital Customer Experience Improvements

Do you know the "why" behind the "what" of your Net Promoter Score (NPS)? Now you can get more from every NPS survey and drive CX improvements—with FullStory....

Melanie Crissey on

FullStory Culture

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How We Simulate the Customer Support Queue to Hire Huggers in Support

You want to hire the best in customer support but need a way to test their mettle where it counts: in the queue. We built a simulation to do just that!...

Kailee Urban on

Empathy, Clarity, Bionics: The FullStory Watchwords

Empathy, Clarity, and Bionics—we call on these watchwords to shape our culture at FullStory and guide how we work. We believe these concepts form the right basis for interacting with customers and each other....

Bruce Johnson on

3 Steps To Build Bionics at Your Company

What's bionics at FullStory? It's deploying technology and efficient workflows to amplify the power of your workforce, leading to happier employees. Here's how you start....

Jaclyn Spangler on

Analytics

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The Map Is Not the Territory for Digital Product Experiences

What do maps have to do with digital product analytics? With growing products and complex metrics to monitor, it's easy to lose sight of the territory—if you're not paying attention....

Justin Owings on

Presenting the Amazing Analytics Theater

The purpose of analysis is to distill complexity into actionable insights. Only, what happens when "insights" take the form of graphs and metrics that signal insight while being devoid of meaning or use?...

Justin Owings on

Do User Metrics Make You Heartless?

It's hard not to love a chart that goes up and to the right, yet our love of aggregated metrics can blind us to the individual users who comprise them. The most actionable analytics pay attention to human scale—empathy for the individual....

Bruce Johnson on

Customer Experience

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Why We Built a Game to Frustrate You

FullStory is built to help you eliminate frustrating digital experiences. What are those moments of frustration actually like? To answer that question we built a game....

Jordan Woods on

The Best Products Will Win

The Internet has changed the game for businesses and how they compete and win customers. At the center of this change is building a better customer experience....

Bruce Johnson on

Could Empathy Be the Secret to Happier Customers and Higher Profits?

Empathy is more than a feel-good word for connecting with others—it's the key to building digital products and experiences customers love....

Scott Voigt on

Latest Posts

see all

The CCPA and FullStory

CCPA is coming in 2020. That's why we created a resource to help you understand how the CCPA impacts your business and your use of FullStory....

Colby Stilwell on

Treat UX Issues Like the Bugs They Are

Whether you run a SaaS app or manage a critical part of an eCommerce site, you can follow these 6 steps to solve UX bugs....

Melanie Crissey on

Fix Friction Faster with FullStory & Pendo

Pendo and FullStory finally work together to help you fix friction in your product as fast as possible. Learn how this integration works—it's available now!...

Amy Ellis on

See the Light in Your Data: Introducing Conversions by FullStory

Introducing Conversions by FullStory: Meet the new way to turn digital experience data into digital intelligence. Fix customer struggle with the highest-impact product improvements....

Agata Bugaj on

Finding Friction In Your User Journey and How to Fix It

Join experts from Gainsight and FullStory as they share insights about product friction and what to do about it to increase engagement and adoption....

Amy Ellis on

How Many Sessions Do I Actually Need to Watch?

You've got FullStory, but how many sessions do you really need to watch? Whether you've recorded 1000s of sessions—or millions—this method will focus your efforts and save you time....

Colby Stilwell on