Foreward

Updates

see all

FullStory Now Supports Shadow DOM

Does FullStory work with the Shadow DOM? Yes, we do! Here's how we've upped our session replay game yet again and what it means for you....

Joel Webber on

Your Custom Events + FullStory's DX Data = Lightning-Fast Answers ⚡️

Find your events from Segment or Tealium—or instrument your own Custom Events—directly in FullStory. Search, analyze, and understand the digital experience like never before....

Subu Samarajiva on

Be Your Clients' Go-to Source for Customer Experience Solutions

Digital agencies face greater pressure than ever to help clients deliver a flawless customer experience. The new FullStory Solutions Partner Program can help....

Chris Samila on

Tips and Tricks

see all

How Many Sessions Do I Actually Need to Watch?

You've got FullStory, but how many sessions do you really need to watch? Whether you've recorded 1000s of sessions—or millions—this method will focus your efforts and save you time....

Colby Stilwell on

How to Turn NPS Surveys Into Digital Customer Experience Improvements

Do you know the "why" behind the "what" of your Net Promoter Score (NPS)? Now you can get more from every NPS survey and drive CX improvements—with FullStory....

Melanie Crissey on

6 Ways to Prepare for Your Next Big Sale or Event Using FullStory

Get Ready to Get the Most Out of Your High-Traffic Holidays and Launches Black Friday. Cyber Monday. Cyber Tuesday. Cyber Week. Free Shipping Day....

Melanie Crissey on

FullStory Culture

see all

How We Simulate the Customer Support Queue to Hire Huggers in Support

You want to hire the best in customer support but need a way to test their mettle where it counts: in the queue. We built a simulation to do just that!...

Kailee Urban on

Empathy, Clarity, Bionics: The FullStory Watchwords

Empathy, Clarity, and Bionics—we call on these watchwords to shape our culture at FullStory and guide how we work. We believe these concepts form the right basis for interacting with customers and each other....

Bruce Johnson on

3 Steps To Build Bionics at Your Company

What's bionics at FullStory? It's deploying technology and efficient workflows to amplify the power of your workforce, leading to happier employees. Here's how you start....

Jaclyn Spangler on

Analytics

see all

The Map Is Not the Territory for Digital Product Experiences

What do maps have to do with digital product analytics? With growing products and complex metrics to monitor, it's easy to lose sight of the territory—if you're not paying attention....

Justin Owings on

Presenting the Amazing Analytics Theater

The purpose of analysis is to distill complexity into actionable insights. Only, what happens when "insights" take the form of graphs and metrics that signal insight while being devoid of meaning or use?...

Justin Owings on

Do User Metrics Make You Heartless?

It's hard not to love a chart that goes up and to the right, yet our love of aggregated metrics can blind us to the individual users who comprise them. The most actionable analytics pay attention to human scale—empathy for the individual....

Bruce Johnson on

Customer Experience

see all

Why We Built a Game to Frustrate You

FullStory is built to help you eliminate frustrating digital experiences. What are those moments of frustration actually like? To answer that question we built a game....

Jordan Woods on

The Best Products Will Win

The Internet has changed the game for businesses and how they compete and win customers. At the center of this change is building a better customer experience....

Bruce Johnson on

Could Empathy Be the Secret to Happier Customers and Higher Profits?

Empathy is more than a feel-good word for connecting with others—it's the key to building digital products and experiences customers love....

Scott Voigt on

Latest Posts

see all

How Many Sessions Do I Actually Need to Watch?

You've got FullStory, but how many sessions do you really need to watch? Whether you've recorded 1000s of sessions—or millions—this method will focus your efforts and save you time....

Colby Stilwell on

Here’s How to Create Effective In-App Engagements You Can TRUSt

In-app engagements can help users get more value out of your product. To make them effective, use the right technology and framework. Here's how you get started....

Riana Upton on

PandaDoc Improves Their Product, Boosts NPS, and Debugs Fast With FullStory

Sales document management service PandaDoc uses FullStory to find product improvements, boost NPS scores, and solve software bugs fast....

Daniel Falko on

How to Turn NPS Surveys Into Digital Customer Experience Improvements

Do you know the "why" behind the "what" of your Net Promoter Score (NPS)? Now you can get more from every NPS survey and drive CX improvements—with FullStory....

Melanie Crissey on

Why We Built a Game to Frustrate You

FullStory is built to help you eliminate frustrating digital experiences. What are those moments of frustration actually like? To answer that question we built a game....

Jordan Woods on

FullStory Now Supports Shadow DOM

Does FullStory work with the Shadow DOM? Yes, we do! Here's how we've upped our session replay game yet again and what it means for you....

Joel Webber on