Today we launch Page Insights, a bewitchingly cool new visualization mode in FullStory.

Page Insights shows you instantly how groups of users engage with every element on a page. Any moment that catches your eye during a FullStory playback becomes a springboard of deep statistical insight into aggregate user engagement. And Page Insights works seamlessly with FullStory’s powerful OmniSearch to reveal behavioral patterns for any cohort of users you can dream up.

Your burning questions, answered by Page Insights.

Page Insights can help you answer super-valuable questions surprisingly easily. Things like…

  • What are the top 5 most clicked-on elements on our pricing page, and what percentage of users click on each of them? Do those percentages differ for users on mobile devices? By geography?
  • Do paying customers tend to engage with the same features as non-paying customers?
  • Do users who signed up the first two weeks after we changed prices behave differently?
  • What parts of our onboarding UI cause the most rage clicks among new users?
  • Which buttons on our checkout page tend to cause JavaScript errors most often?
  • <Insert your own list of hundreds of previously intractable questions here.>

How can FullStory possibly answer questions like those? Remember, FullStory can automatically record, well, everything. OmniSearch then gives you an almost unbelievable ability to slice-and-dice your users into segments based on anything you want — behavior, time, geography, technology, custom variables, whatevs — which then become the basis for the aggregate statistics in Page Insights. Best of all, it’s all super-easy to grok because it’s presented as a visual overlay for every page within any session playback.

If you’re interested enough in FullStory to be reading this, then you probably share our belief that everyone deserves a better online experience. That’s why we’ve worked incredibly hard to make Page Insights totally frictionless for you, so that you can focus on your own app and finding opportunities to improve it instead of wasting time configuring (and fighting with) yet another analytics tool. Page Insights is meant to feel like x-ray vision.

In fact, it seems almost too fancy to be real, which is a good segue…

Page Insights is magic goggles, essentially.

Page Insights isn’t just “page” insights, it’s really “visual state” insights. What’s so great about that? You can get statistics on literally anything you see — and that’s a much harder problem than other analytics tools have led you to believe.

Imagine you’re watching a FullStory playback and you press pause. At that moment, you’re looking at a particular visual state of your app or website. Because you’re a smart human, it seems obvious what you want: engagement statistics for what you’re currently seeing.

Computers are dumb, though, and two technicalities make it impossible for traditional heat maps and analytics to answer you correctly; Page Insights solves both.

Gotcha #1: What you’re seeing may change dynamically for any particular URL.

Dynamic single-page apps often have many states for a single URL. For example, suppose an email subscription (JavaScript lightbox) overlay dynamically pops up on your blog and you want to know what users do at that exact moment in response to the overlay. Traditional solutions fail to account for these nuanced, same-page, same-URL states. You’ll either see no data about user interactions with the overlay or you’ll see all the data for every state of the page presented visually on a single state, which may or may not include the overlay. In other words, you’ll see user interactions with the form — but all jumbled up with their interactions on the underlying page. D’oh.

Page Insights knows automatically that these are separate app states and will show you different aggregated user interactions for each state.

Gotcha #2: What you’re seeing may have an overly-specific URL.

The opposite of the prior problem happens, too. Using Pinterest as an example, when you look at a specific pin, the URL contains the ID of that particular pin, making it distinct from all other URLs. But in terms of app states (or pages), you’re really just “viewing a pin” regardless of which pin you have pulled up. How can you get aggregate insights on clicks on ‘Save’ or ‘Send’ for people looking at pins, if your aggregation doesn’t realize that all those different URLs actually represent the same logical state? D’oh!

Page Insights knows automatically that these are the same app state

The fancy technology behind Page Insights overcomes both of those gotchas! As a result, you can be confident that the insights you’re getting from Page Insights are rock solid.

Want! But … is it a pain to configure?

LOL stahp. Of course not. This is FullStory we’re talking about. You don’t have to do any work at all: no URL configuration, no “Please wait while we compute this for you,” nothing. It just works.

The underlying technology is so exciting, it’s hard to resist talking about it here. But we’ll save that for a future blog post.

Take FullStory Page Insights with Click Maps for a spin.

In only seconds, Page Insights can show you deep insights that you never knew before and can’t discover any other way. Once you try Page Insights, I’ll predict it’s a superpower you’ll never want to be without again.

Best of all, it’s now included with FullStory Pro. If you’re new to FullStory, you can see how it works during your free trial. And if you’re already a Pro customer, Page Insights is waiting for you even now. Try it out on any session replay right now!