category • 51 POSTS

Customer Experience

Customer experience a.k.a CX is how your customers perceive all aspects of your business from products to services, first touchpoint to last. FullStory is a platform for understanding CX online.

Does What Makes Us Tick Also Make Us Tap?

Human beings have many wonderful qualities, but often, predicability is not one of them. How do you design websites and apps for complex individuals who tend to go off script and interact with products in unforeseen ways?...

Daniel Falko on

5 Customer Experience Optimizations for the Best Holiday Season Ever

For anyone operating an e-commerce retail store, the winter holidays are both beautiful and terrifying. It’s the biggest time of year for sales,...

Caitlin Brett on

The User Knows Best: How Desire Paths Lead to Better UX

Turn user frustration—Rage Clicks—into product innovation by identifying the user intent (the desire path) and satisfying the Job-to-Be-Done....

Justin Owings on

How FullStory Enhances Salesforce and Deepens Customer Insights

FullStory session replay combines with Salesforce to support customers more efficiently and drive customer success more effectively through shared understanding. Find out how....

Sanjay Bharadhwaj Vijayaraghava on

Replay the Most Frustrated User Sessions

Are users struggling on your site or app? Get a list of the Most Frustrated User Sessions for each and every Search and Segment you create in FullStory....

Aditya Kulkarni on

Put a Face to the Problem: Personalized Video Customer Support

What if you could scale the personalized help from your customer support? Wistia's CEO shares how to use video to take support solutions from one to many....

Mystery Writer on

Session Replay for Conversion Rate Optimization

A guide (webinar, presentation, and template) on how to research and analyze session recordings in FullStory for conversion rate optimization (CRO)....

Justin Owings on