category • 56 POSTS

Customer Experience

Customer experience a.k.a CX is how your customers perceive all aspects of your business from products to services, first touchpoint to last. FullStory is a platform for understanding CX online.

Why Won't They Click This Button? Conversion Audits for Busy Marketers

Learn how to increase your conversion rates through simple but effective site audits using FullStory session replay....

Justin Owings on

Wherefore Art Thou, Usability Testing?

Usability testing is as necessary to understand the User Experience as it is difficult to pull off successfully. User testers for hire lack the intrinsic motivations of real, actual users. What if there was a better way?...

Daniel Falko on

Tales From eTail West 2018 to Help You Improve Your Customer Journey

What was the buzz at eTail West 2018? Human experience, customer experience, personalization, and data were all hot topics. We discuss these topics whether there was more to them than just buzz....

Jaclyn Spangler on

Record and Playback vs. Session Replay—What's the Difference?

Record and Playback tools and Session Replay tools sound similar but they differ greatly. Understand their debugging and QA uses plus the benefits and trade-offs....

Melanie Crissey on

3 E-Commerce Lessons Learned at the MITX Summit

The 2018 MITX eCommerce Summit focused on the importance of addressing the entire customer journey, machine learning and personalization, and pivoting teams around customer experience....

Tommy Noonan on

Does What Makes Us Tick Also Make Us Tap?

Human beings have many wonderful qualities, but often, predicability is not one of them. How do you design websites and apps for complex individuals who tend to go off script and interact with products in unforeseen ways?...

Daniel Falko on