category • 65 POSTS

Customer Experience

Customer experience a.k.a CX is how your customers perceive all aspects of your business from products to services, first touchpoint to last. FullStory is a platform for understanding CX online.

How Grow Used FullStory to Drive an 8X Increase in Onboarding Conversion

Startup Grow optimized their onboarding experience, increasing conversions 8X from 10 to 80%, with the help of insights from FullStory. Here's their story....

Justin Owings on

The Map Is Not the Territory for Digital Product Experiences

What do maps have to do with digital product analytics? With growing products and complex metrics to monitor, it's easy to lose sight of the territory—if you're not paying attention....

Justin Owings on

How FullStory Enhances Salesforce and Deepens Customer Insights

FullStory session replay combines with Salesforce to support customers more efficiently and drive customer success more effectively through shared understanding. Find out how....

The Best Products Will Win

The Internet has changed the game for businesses and how they compete and win customers. At the center of this change is building a better customer experience....

Bruce Johnson on

What Jane Austen and Leo Tolstoy Can Teach Us About Product Development

What's the difference between Jane Austen and Danielle Steel? It's not what you think—and the answer has everything to do with building better products....

Justin Owings on

Could Empathy Be the Secret to Happier Customers and Higher Profits?

Empathy is more than a feel-good word for connecting with others—it's the key to building digital products and experiences customers love....

Scott Voigt on
customer-experience