category • 63 POSTS

Customer Experience

Customer experience a.k.a CX is how your customers perceive all aspects of your business from products to services, first touchpoint to last. FullStory is a platform for understanding CX online.

How FullStory Enhances Salesforce and Deepens Customer Insights

FullStory session replay combines with Salesforce to support customers more efficiently and drive customer success more effectively through shared understanding. Find out how....

The Best Products Will Win

The Internet has changed the game for businesses and how they compete and win customers. At the center of this change is building a better customer experience....

Bruce Johnson on

What Jane Austen and Leo Tolstoy Can Teach Us About Product Development

What's the difference between Jane Austen and Danielle Steel? It's not what you think—and the answer has everything to do with building better products....

Justin Owings on

Could Empathy Be the Secret to Happier Customers and Higher Profits?

Empathy is more than a feel-good word for connecting with others—it's the key to building digital products and experiences customers love....

Scott Voigt on

One-Size-Fits-All Doesn’t Fit Analytics

How the Air Force inadvertently caused pilots to crash by doing the obvious — designing a cockpit based on average pilot dimensions. Extended to the web....

Justin Owings on

Do User Metrics Make You Heartless?

It's hard not to love a chart that goes up and to the right, yet our love of aggregated metrics can blind us to the individual users who comprise them. The most actionable analytics pay attention to human scale—empathy for the individual....

Bruce Johnson on
customer-experience