category • 83 POSTS

Customer Experience

Customer experience a.k.a CX is how your customers perceive all aspects of your business from products to services, first touchpoint to last. FullStory is a platform for understanding CX online.

Building your ideal digital experience tech stack: Lessons from Jumbo Interactive's product lead

Follow these 3 steps to lay a technology foundation for digital experience success, starting with Segment and FullStory....

Natasha Wahid on

Cyber Monday, everyday? 5 tips for retailers in a new world

In the new normal, retailers should view everyday as if it could be Cyber Monday. As if shopper behavior could change drastically, abruptly and without warning. The name of the game in this new reality is flexibility, adaptability, and—of course—customer-centricity....

Natasha Wahid on

3 ways to get closer to your customers with the new FullStory + Survicate integration

We’re excited to announce a native, code-free (and free of charge) integration with the versatile customer feedback tool, Survicate....

Amy Ellis on

Pave the Path to More Perfect Digital Experiences With Rage Clicks and Jobs to Be Done

Turn user frustration—Rage Clicks—into product innovation by identifying the user intent (the desire path) and satisfying the Job-to-Be-Done....

Justin Owings on

Clay Christensen's Jobs-To-Be-Done Framework: How to Build Better Products

What is the Jobs-to-Be-Done Framework? What do milkshakes have to do with breakfast? Learn how Clayton Christensen's JTBD theory helps develop better products....

Justin Owings on

8 Actions You Can Take Now to Prepare Your Business for the Next Normal

The actions your organization takes now will define how you fare post-crisis. Here are eight you should consider....

Natasha Wahid on
customer-experience