category • 3 POSTS

The Jobs to Be Done Framework

Clayton Christensen's Jobs to Be Done framework re-frames product development and marketing discussions around paying attention to customer needs instead of pushing whiz-bang features and campaigns.

What is Session Replay Useful For?

Session replay (a.k.a. session recordings or playback) can speed bug fixes, give support superpowers, boost conversion rates, help understand UX, and more....

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Marketing with the Jobs to Be Done Framework

Clay Christensen's work on Jobs-to-Be-Done theory can drive your marketing strategy by helping you align your product messaging with your customer's needs....

Justin Owings on

Build Better Products with the Jobs-To-Be-Done Framework

What is the Jobs-to-Be-Done Framework? What do milkshakes have to do with breakfast? Learn how Clayton Christensen's JTBD theory helps develop better products....

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