category • 4 POSTS

The Jobs to Be Done Framework

Clayton Christensen's Jobs to Be Done framework re-frames product development and marketing discussions around paying attention to customer needs instead of pushing whiz-bang features and campaigns.

How Farmstead Used FullStory to 20X Their Conversion Rate

Our latest use-case comes from Farmstead, a same-day, farm-to-fridge grocery delivery service currently live in the Bay Area. Farmstead, which operates as a subscription service, found that if...

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What is Session Replay Useful For?

Session replay (a.k.a. session recordings or playback) can speed bug fixes, give support superpowers, boost conversion rates, help understand UX, and more....

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Marketing with the Jobs to Be Done Framework

Clay Christensen's work on Jobs-to-Be-Done theory can drive your marketing strategy by helping you align your product messaging with your customer's needs....

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Clayton Christensen's Jobs-to-Be-Done Framework Builds Better Products

What is the Jobs-to-Be-Done Framework? What do milkshakes have to do with breakfast? Learn how Clayton Christensen's JTBD theory helps develop better products....

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